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Through our inspiration sessions, workshops and transformation programs we guide transformations and help organizations to profit from positive change. We do this based on our unique GROWTH-approach. For more information read below.

Do you want to hear it directly from us? Do not hesitate to contact us for more information about our approach or services.​

Our definition of a transformation is when the development of mindset, skillset and toolset is required to realise the desired progress. ​

The transformation process consists of an inspiration, discover and growth phase. ​

Because transformation ambitions often unnecessarily fail our approach focuses on guiding teams through this process.


To guide a transformation, the right mindset is the first thing that is required. Amongst other things, we are looking at developing:

  • Motivation - willing

Mindset: a set of mentalities (attitudes) that explain and predict organizational behaviors​. Per example the change willingness within an organization.


Secondly, guiding a transformation requires the right skillset. Amongst other things, we are looking at developing:

  • Capabilities - able

Skillset: a set of abilities to do (behaviors) something really well. Per example customer, product, people & organization or operational excellence.



The last thing that is required to guide a transformation is the right toolset. Amongst other things, we are looking at developing:

  • Environment - allowed


Toolset: a set of assets that will help to support and scale the desired behaviors that lead to the desired progress (results). Per example processes, data, technology and organizational structures.


Within our programs we work with the unique GROWTH-method to increase the effectiveness of your strategic efforts. The GROWTH-canvas takes you through the six stages of problem solving around a concrete business challenge you have:

Goal: what do you want to achieve?

Reality:  what is your current reality and problem definition?

Options: what options do you have to achieve your goal?

Way forward: how will you implement these options?

Hypothesis: what is the most critical assumption that must be correct?

Test: how do you test this assumption?


By going through these steps systematically, you will get the desired results and learn to improve the crucial steps of goal setting, problem analysis, solution development, prioritization, implementation, experimentation and testing. Our programs will take you through multiple iterations.

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We have the following believes about transformation of organizations that influence our way of working:


  • We believe that a transformation process can only emerge in the proper circumstances. 

  • We believe (therefore) that awareness concerning the transformation curve is crucial.

  • We believe (therefore) that with small efforts can produce disproportionate large outcomes.

  • We believe (therefore) that you need to slow down to speed up.

  • We believe (therefore) in the power of mobilizing talented culture carriers in an organization.

  • We believe (therefore) in creating organizational momentum.

  • We believe (therefore) in working with the driving and restraining forces in an organization.

  • We believe (therefore) that ownership (skin in the game) is required for a transformation.

  • We believe (therefore) that the solution is always closer than you think.

  • We believe (therefore) that development and progress are more important than perfection.

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Proprietary method based on scientific insights

We use our own method, in which we combine different models in a unique approach, the GROWTH-method. These models have a strong theoretical basis and are evidence based*. We work diligently on improving our tools, daily. ​

*It is only fair to mention that some of our models are based on our experience and do not (yet) meet the strict standards of scientific practice. If you have any questions about this claim let us know.​

Read more about our approach

If you like our approach we have many different ways of engaging with it. We love to deliver keynotes, organize workshops to create insights or design a tailor made GROWTH program to implement the transformation.

Read more about our services here.

If you wish to have a talk, don't hesitate and

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