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JEFF MULDER

Jeff if the founder and owner of Insinto and arguably one of the most progressive data science agencies in the EX and CX field. We are proud to call Insinto a strategic partner and are delighted to give Jeff an opportunity to introduce himself.

"Throughout my career I have always focused on the development of organizations with a view to a better customer and employee experience. I like to research complex issues, present them as simply as possible and solve them. 

 

Within the partnership with Due North I focus on the validity of research methods and help clients to conduct data driven customer and employee experience research. In addition, I focus on the development of measuring techniques and the use of data science to transform data into insights. 

 

I have a background as a business administrator (VU), business researcher (Amsterdam Business Research Institute) and Data Scientist (Erasmus University) and. In addition to being a strategic partner of Due North, I am the owner of Insinto. Insinto helps customer and service-oriented organizations to connect knowledge about employee behavior, customer experience and organizational results to (big) data analyzes. The aim is to improve the operating result with well-founded models and by combining different data sources. ''

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