Implementing a customer strategy revolves around putting real effort in researching the needs and wants of your target customers and delivering the desired experience through the relevant touch points in their customer journey. It is how you define the value you want to deliver through your products or services. It is something many organization wish to do, but do not get around to doing really well. 

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It requires a collective effort to reach your customer experience goals. This is a responsibility that is shared between your marketing, product, sales, services and delivery teams. Therefore it is essential to make sure those teams are aligned in terms of mindset, skillset and the toolset to reach and scale the desired results. These tools might be processes, new structures, ways of working, data or technology. But those will only last if the teams have a shared understanding what is important and needs to be done.

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We have developed a customer experience measurement, the CXI-Model, that can be tailored to your specific needs, but are happy to work with the tools and data you have. We do believe that data and facts should be at the core of the solution. And that opinions should be translated into hypotheses that can be validated. 

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We also understand that you might have specific challenges within one of those teams. You might wish to:

• Increase your customer loyalty

• Grow your reach and conversion 

• Retain customers

• Grow turnover 

• Increase sales 

• Increase efficiency